From Field to Content - NICARAGUA
My work has taken me on field missions to countries where WFP operates, as well as to major global moments including the United Nations General Assemblies and the G20.
Those experiences shaped how I think about content: not as a single post or deliverable, but as an opportunity to gather stories and assets that can work across audiences, formats and channels.
One example was my mission to Nicaragua. There, I collected photography, interviews and first-hand stories with those multiple uses in mind — thinking from the start about what could become social content, video, case studies or longer-form storytelling.
IN THE FIELD
From one mission to many formats.
The material gathered in Nicaragua became photography, interviews, social content, video and case studies -- with different stories taking different forms depending on the audience and channel.
Some of that work travelled even further. Some of my photographs was later used in large-scale public placements in the EU, including transport and airport environments.
The aim wasn’t simply to return with finished assets, but to gather strong, flexible material that could keep evolving — across formats, teams and places.
Digital and raw content products
Making the Story Travel.
Ad with content from the mission as part of a EU campaign